🐾Who we are

We’re a team of animal lovers and mental health advocates who believe that the best way to heal people… is through the unconditional love of animals.

At Pawffirmations, we know that many people struggle with anxiety, sadness, and a lack of purpose in life. We also know that millions of shelter animals are waiting to be loved. So we created an app that brings the two together in a meaningful way.

When you join Pawffirmations, you’ll start receiving daily texts from your pet—sweet, playful, or wise messages that feel like they're really coming from them.

Your pet will ask you to do simple mental health activities—like a breathing exercise, a gratitude journal, or a moment of self-care—that you complete together.

The best part? Every time you complete one of these tasks, you’re not just helping yourself—you’re also helping a shelter animal. A portion of your subscription is donated directly to animal rescue efforts. So your small act of healing gives love to a furry friend in need.

You get purpose. They get a chance.
That’s what Pawffirmations is all about.